Thursday, February 9, 2012

Chapter 2 Response

This chapter was relatively informative. I paid attention mostly to the subtitles and their basic descriptions. I didn't realize how many different things would be listed under network Branding:

  1. Station ids
  2. Show Openers
  3. Show packages
  4. Interstitials
  5. Bumpers
  6. Lower Thirds
  7. Mortises
  8. Lineups and Upfronts
  9. Tags
  10. Network Packages
  11. Promotional campaigns
The only one that I actually knew the technical term for were the Station Ids and Promotional Campaigns, the others I had no idea.

I looked into the music videos that were mentioned out of curiousity they were beautiful.

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